A surface packaging designer is a specialized professional within the broader field of packaging design who focuses on the visual and tactile aspects of packaging surfaces. Their work involves creating designs that not only protect and contain products but also enhance the brand’s image, attract customers, and deliver a memorable unboxing experience. The primary responsibility of a surface packaging designer is to create the visual elements that appear on the exterior surfaces of packaging. This includes graphics, patterns, textures, colors, and typography that will appear on the packaging.