A world-class Visual Communication Design Department, delivering world class designers with distinctive local values and information technology capabilities.
- To educate visual communication in the fields of new media, animation and creative advertising who highly exemplify creative spirit and commitment to professional attitudes.
- To prepare students for strategic positions in service industries with strong sense of ethics and entrepreneurship as a contribution to the society at large.
- Improving the quality of life of Indonesians and the International community through a good design.
- Recognizing and rewarding the most creative and value-adding talents.
- Conducting professional services and designing creative product in visual communication design fields with an emphasis on application of knowledge to the society.